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Marleen Vogelaar

Founder & CEO

Marleen spent her teens and twenties on the track, immersed in the world of competitive athletics. She has a background in manufacturing and finance. As co-founder of Shapeways -the world's largest 3D printing service and marketplace for consumers- she has driven the transformation of 3D printing into the digital era of mass custom manufacturing. With Ziel, Marleen brings her expertise in digital manufacturing to apparel, rewriting the rules of the industry by making on-demand, eco-friendly, high-performance athletic wear with a focus on making clothing that fits people of all shapes and sizes.


Daniel Ifcher

Head of Business Development and Founding Team Member

Daniel has an extensive background in international retail, business development, licensing, product management and sourcing.  He has worked across several consumer industries, including fashion, kids and home while in leadership roles at Global Brands Group, Carter’s, and Disney.  Daniel is a true globe-trotter, having lived and worked abroad in Asia and Europe.  Daniel is also a competitive runner and triathlete, having raced in over 20 marathons, including several Boston Marathons.  Daniel has an MBA from UCLA, and a BA in Urban Planning from Haverford College. 


Desiree Cadmen Mendoza

Head of Design and Founding Team Member

Desiree is a graduate of FIT, has a background in 3D knitting, and has lent her considerable talents to Ziel from its inception. We have Desiree to thank for our crave-worthy designs and color combinations, and for overseeing the development of custom apparel lines for businesses and influencers around the country.


Sasha Manoosingh

Head of Operations

Sasha is an engineer at heart and loves the challenges inherent in moving the retail industry from a wholesale to on-demand model in an affordable and sustainable way. She combines her early engineering experience at Procter & Gamble with strategic planning and problem solving skills honed at Mckinsey & Company and American Express to bring well-rounded leadership to Ziel’s operations. Sasha has run a few marathons and half marathons, and has recently ventured into the multisport world with her first sprint triathlon. Sasha has a S.B. and S.M. in Mechanical Engineering from MIT and an MBA from The Wharton School.



Our staff is comprised of diverse, creative, dedicated and skilled individuals who we owe a debt of gratitude for their heartfelt efforts.



We feel so lucky to work with the following people, who contributed their talents to shooting our apparel: Photographer: Yurek Akbar, Stylist: Samantha Myer, Models - Catie Cuan & Catherine Helen Fisher. Thanks also goes to Hawthorn Creative for website support.